The client had existing Meta Pixel IDs misconfigured on their website. No events were firing correctly. LinkedIn and Google tracking were not set up at all. Without a working tracking infrastructure, they had no retargeting audiences, no conversion data, and no way to run paid campaigns with any accuracy. They needed everything built properly before a single ad could run effectively.

Audited and cleaned up the misconfigured Meta Pixel IDs already on the site. Built the full tracking infrastructure from scratch across Meta, LinkedIn, and Google. Configured custom events and key conversion events specific to their business goals. Built retargeting audiences from the newly captured pixel data. Set up and launched the initial retargeting campaigns across platforms. Walked the client through how to run and manage retargeting ads going forward so they could operate independently after handoff.

Full tracking infrastructure live across three platforms. Clean event data flowing from day one. Retargeting audiences built and campaigns launched within the project timeline. Client gained the ability to run data-driven paid campaigns with accurate attribution across Meta, LinkedIn, and Google.